Stories & Case Studies
Stories are more than one blog post or video. For each of the examples on this page, I led story development, planning, production, and promotion, including: Running exploratory calls
Leading kick-off briefings with creative teams and other relevant stakeholders
Drafting storyboards
Writing shot lists
Coordinating visits with photo and video crews
Securing customer approvals
Writing blog posts
Guiding video edits
Developing cross-channel promotion plans (blog, social, email, lead gen, trade shows, speaking events, & more)
Google ATAP
Unpacking a complex challenge and showcasing Formlabs High Temp Resin as a game-changing solution.
Ashley Furniture
Building credibility with an important vertical and positioning Formlabs 3D printers as tools that empower employees to be more efficient and creative.
Handsmith
Behind the scenes of one man’s journey to change lives, truly embodying Formlabs’ mission of empowering “anyone to make anything.”
Ringbrothers
Demonstrating the versatility of 3D printed parts in a demanding production environment.
Nervous System
Going behind the scenes with a beta tester to bolster the launch of a new material.
Somerville High School
Illustrating 3D printing’s role in a changing education landscape.