Brand Collabs
New Balance x Formlabs
Landing Page Copy
Distilled the Formlabs x New Balance story and brand partnership into a narrative that builds the argument for "why" and "how" New Balance chose to invest in 3D printing in partnership with Formlabs. Designed for an executive-level manufacturing audience—potential prospects for Formlabs’ budding consulting services.
Blog Post
Dove deeper into New Balance’s history with customization innovation and the significance of the launch of TripleCell, a premium technology platform powered by Formlabs 3D printers and a completely new material, Rebound Resin, developed specifically for New Balance.
Gillette x Formlabs
Blog Post
Showed how Gillette, as part of a response to increasing pressure from direct-to-consumer brands, turned to Formlabs for help launching Razor Maker™ —a platform for designing and manufacturing customized and limited edition razor handles.
Video
Worked with Formlabs’ in-house creative team to produce a video for use by both Formlabs and Gillette to highlight the business and consumer opportunities the brand partnership opened up: the power of personalization.
Aranda/Lasch
x Formlabs
Blog Post
Went behind the scenes with the creators of the Times Square installation Window to the Heart, a collaboration between Formlabs and design firm Aranda/Lasch that featured hundreds of optically clear 3D printed tiles and held the title of world’s largest lens.
Technical Tutorial
Extracted evergreen value from technical learnings in printing and processing transparent 3D printed parts. After publishing, this guide consistently ranked in Formlabs’ top 10 organic traffic-driving blog posts.