Guides & White Papers
Unpacking Evolving Industries
Anchor content pieces in a quarterly brand campaign (which I co-led) to help edX learners understand career and skill-building opportunities in three core subject areas impacted by the COVID-19 pandemic.
Read each guide: Data Science, Computer Science, Business
Category Defining, and Redefining
A core lead gen asset (with a similar blog post to build SEO ranking) overhauled with updated messaging and applications for an evolved flagship product. Targeted to mid-funnel prospects and developed to demonstrate how and why stereolithography (SLA) 3D printing is a credible, effective solution and position Formlabs as the right choice within the category.
A Playbook for a New Playing Field
A resource designed to help higher ed leaders, decision makers, and faculty better understand how to leverage online courses in their classrooms and on their campuses and position edX For Education as a viable partner in their efforts.